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FeaturesVariablesProfile DefinitionsConsumer ExpendituresGeographyMethodology Order

Profile Indexes

When profiling population and household demographics, we can tell what sort of person is most likely to inhabit this area, their education, wealth, race, age, etc. The profiles are based on the US average being 100. So for example, the total population in the US for 2007 is estimated to be 299,608,065 and the black population is estimated to be 38,265,587 -- this means the US is 12.77% black. If we then run a state, for example Arkansas, and the total population is 2,777,357 and the blacks are 437,115 so the percent of the population that is black is 15.74%.

So the ratio of 15.74 to 12.77 is 1.2326 -- therefore this profile shows it as 123 -- it is 123% of the US total. Likewise if we instead looked at Alaska, there are 667,306 people of whom only 24,470 are black or only 3.67%. The relationship between 3.67 and 12.77 is 0.287 or a profile score of 29 -- Alaska's proportion to blacks is only 1/4 that of the US in general.

The only time you need to be careful is with Income. Because income in Arkansas goes a lot further than income in Connecticut -- so you can still be very poor making $30K in Hartford and be doing ok making $30K in rural Arkansas.

ePAPPARTM Proportion of buildings with more than 20 inits (2010)
ePAVLRENTU Proportion of HU unoccupied ready for rent (2010)
ePBARGSEEK Proportion of 25-34 old HH with 25K-35K annual income (2010)
ePTEENS Proportion of population between 12-17 (2010)
ePHIGHERPC Higher priced product market, HH 35-54 old with annual income 75K-100K (2010)
ePLUXURY Luxury priced product market, 200K plus annual income (2010)
ePMEDAGE Population median age (2010)
ePMEDINC Population median income (2010)
ePPRESCHOL Proportion of population eligible for preschool (2010)
ePWHITE Proportion of population that is white (2010)
ePWHTRICH Proportion of population that is white and income is higher than average (2010)
ePBLACK Proportion of population that is black (2010)
ePBLKRICH Proportion of population that is black and income is higher than average (2010)
ePNATAM Proportion of population that is native american (2010)
ePNAMRICH Proportion of population that is native american and income is higher than average (2010)
ePASIAN Proportion of population that is asian (2010)
ePASNRICH Proportion of population that is asian and income is higher than average (2010)
ePPACIF Proportion of population that is pacific (2010)
ePPCFRICH Proportion of population that is pacific and income is higher than average (2010)
ePMRACE Proportion of population that is multiracial (2010)
ePMRCRICH Proportion of population that is multiracial and income is higher than average (2010)
ePHISP Proportion of population that is hispanic (2010)
ePHISPRICH Proportion of population that is hispanic and income is higher than average (2010)
ePEDUCHIGH Proportion of population w/above average education (2010)
ePEDUCLOW Proportion of population w/below average education (2010)
ePBORNUS Proportion of population born in US (2010)
ePNATURLZD Proportion of population foreign born, naturalized (2010)
ePNOTACTZN Proportion of population foreign born, not a citizen (2010)
ePEXPNSHME Proportion of expensive homes (2010)
ePTRAILER Proportion of HU that are trailers (2010)
ePNEWHOME Proportion of new homes (2010)
ePOLDHOME Proportion of old homes (2010)
ePHSEFRSAL Proportion of houses for sale (2010)
ePINARMFCS Proportion of population in armed forces (2010)
ePLNGTIMER Proportion of long time residents (2010)
ePRECENTMV Proportion of recent movers (2010)
ePMANYCARS Proportion of HH w/4 or more cars (2010)
ePNOCARS Proportion of HH w/no cars (2010)
ePUPUBTRNS Proportion of public transportation users (2010)
ePRICHOLD Proportion of old and rich households (2010)
ePRICHYNG Proportion of young and rich households (2010)
ePNOTINLBF Proportion of population not in labor force (2010)
ePUNEMPLD Proportion of unemployed 16+ (2010)
ePLARGEFMS Proportion of HH w/large families (2010)
ePUNMARRD Proportion of unmarried (2010)
ePRETIRED Proportion of retired (2010)
pAPPARTMProportion of buildings with more than 20 units
pAVLRENTUProportion of HU unoccupied ready for rent
pBARGSEEKProportion of 25-34 old HH with 25K-35K annual income
pTEENSProportion of population between 12-17
pHIGHERPCHigher priced product market, HH 35-54 old with annual income 75K-100K
pLUXURYLuxury priced product market, 200K plus annual income
pMEDAGEPopulation median age
pMEDINCPopulation median income
pPRESCHOLProportion of population eligible for preschool
pWHITEProportion of population that is white
pWHTRICHProportion of population that is white and income is higher than average
pBLACKProportion of population that is black
pBLKRICHProportion of population that is black and income is higher than average
pNATAMProportion of population that is native american
pNAMRICHProportion of population that is native american and income is higher than average
pASIANProportion of population that is asian
pASNRICHProportion of population that is asian and income is higher than average
pPACIFProportion of population that is pacific
pPCFRICHProportion of population that is pacific and income is higher than average
pMRACEProportion of population that is multiracial
pMRCRICHProportion of population that is multiracial and income is higher than average
pHISPProportion of population that is hispanic
pHISPRICHProportion of population that is hispanic and income is higher than average
pEDUCHIGHProportion of population w/above average education
pEDUCLOWProportion of population w/below average education
pBORNUSProportion of population born in US
pNATURLZDProportion of population foreign born, naturalized
pNOTACTZNProportion of population foreign born, not a citizen
pEXPNSHMEProportion of expensive homes
pTRAILERProportion of HU that are trailers
pNEWHOMEProportion of new homes
pOLDHOMEProportion of old homes
pHSEFRSALProportion of houses for sale
pINARMFCSProportion of population in armed forces
pLNGTIMERProportion of long time residents
pRECENTMVProportion of recent movers
pMANYCARSProportion of HH w/4 or more cars
pNOCARSProportion of HH w/no cars
pUPUBTRNSProportion of public transportation users
pRICHOLDProportion of old and rich households
pRICHYNGProportion of young and rich households
pNOTINLBFProportion of population not in labor force
pUNEMPLDProportion of unemployed 16+
pLARGEFMSProportion of HH with large families
pUNMARRDProportion of unmarried
pRETIREDProportion of retired


EMPLOYMENT-BASED INDEXESINDEX DESCRIPTIONS
Above Average Education proportion of population with advanced graduate degrees.
Apartments (20 or more units) proportion of housing units that will have more than 20 units in the building.
Available Renting Units proportion of housing units that are unoccupied and are available for rent.
Bargain Seekers Market these are households just starting out, typically they are young (between 25-34 years old) and are making $25-$35,000 a year.
Below Average Education proportion of population without a high school degree.
Born in America proportion of the population born in America (not foreign born).
Expensive Homes proportion of homes that are valued at more than $1,000,000.
Few Teens proportion of population between 12-17 years old is very small.
Higher Priced Product Market these are middle-income households in the prime of consumption. Typically they are professionals (between 35-54 years old)
House for Sale proportion of homes that are vacant and for sale.
In the Arm Forces proportion of the population that are employed in the Armed Forces.
Large Families proportion of the population that are in families with 5 or more people.
Long Time Residents proportion of the population that moved into their home prior to 1970 (more than 30 years ago).
Lots of Cars proportion of the population that has at least 4 vehicles in the household.
Luxury Priced Product Market these are households at the very top of the earnings. They can be any age, though typically they are not very young (between 25--34 years old) and are making $200,000 or more a year.
Median Age median age of the population.
Median Income median household income.
New Homes proportion of the houses that were built since 1999.
No Cars proportion of the population that lives in a household without any vehicles.
Not in Labor Force proportion of the population over 16 that is not in the labor force.
Old and Rich Households proportion of the population that is headed by an older senior (over the age of 75) and has an income of $200,000 or more.
Old Homes proportion of the houses that were built before 1940.
Pre-School proportion of the population that is eligible for preschool (children aged 0-5).
Recent Movers proportion of the population that moved since 1999.
Retired proportion of the population that is over the age of 65.
Service Employment proportion of the population that is employed in the Service Industry.
Subway or Bus to Work proportion of the population over 16 that is employed that takes any form of public transportation to work.
Trailer Park City proportion of the housing units that are trailers.
Unattached proportion of the population over 15 that is not married
Unemployed proportion of the population over 16 that is unemployed.
Very Asian proportion of the population that is Asian
Very Rich Asians proportion of the population that is Asian with high average incomes.
Very Rich Blacks proportion of the population that is Black with high average incomes.
Very Rich Families proportion of the population that is families with high average incomes.
Very Rich Hispanics proportion of the population that is Hispanic with high average incomes.
Very Rich Households proportion of the population that is in Households (though not necessarily Families) with high average incomes.
Very Rich Non Families proportion of the population that is not living in a family with high average incomes.
Very Rich Whites proportion of the population that is White with high average incomes.
Very Hispanic proportion of the population that is Hispanic.
Work at Home proportion of the population that is employed and works from home.
Young and Rich Households proportion of the population that is young (under 35) and has a high average income
Very Rich Pacific Islanders proportion of the population that is Pacific Islander with high average incomes.
Very Rich Native Americans proportion of the population that is Native American with high average incomes.
Very Rich Multiracials proportion of the population that is Multiracial with high average incomes.


        

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